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05 September 2011


Employee Incentive Program

Too often companies create loyalty programs as a one-off tactic, rather than embedding loyalty as part of a holistic approach to the business. As a result, the loyalty program becomes one more silo in the business, creating a disjointed experience for the customer and a missed opportunity for the business.

Ryck Marciniak

You are absolutely correct! The idea of loyalty has to be interwoven into the fabric of a company's culture, but as you said, many treat it as an afterthought. Unless it permeates the every breath of an organization, you are often left with a glued-on appendage that looks terrible, acts awkwardly and positively affects very few employees.

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