Epsilon does email spam marketing for many of the largest companies out there. And they lost a lot of email addresses of those companies last week. (they had a release about it last week but I can't find it now). First thing Friday morning I got an email from Kroger:
Kroger wants you to know that the data base with our customers' names and email addresses has been breached by someone outside of the company. This data base contains the names and email addresses of customers who voluntarily provided their names and email addresses to Kroger....
Is Chase that responsive because they are a financial institution? No, they wait over the weekend and sent this Monday morning:
Chase is letting our customers know that we have been informed by Epsilon, a vendor we use to send e-mails, that an unauthorized person outside Epsilon accessed files that included e-mail addresses of some Chase customers. We have a team at Epsilon investigating and we are confident that the information that was retrieved included some Chase customer e-mail addresses....
Did you notice that Kroger took full responsibility for the problem while Chase blamed it on someone else?
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