Paul Harvey ..... Good Bye!

I think everyone has heard Paul Harvey at least once.  As a child I remember riding in the car down the small country roads in Indiana and listening to Paul Harvey while eating a somewhat warm Velveeta sandwich (those were the Tang years too).

I saw an interview with Larry King from '03 where Paul was asked how he put together his news casts.   He said after reviewing all the news he focused on those stories people needed to know and those they wanted to know.

This is a great marketing lesson.  If you don't tell people what they need to know, then what's your value?  And if you want them to pay attention you also tell them what they want to know.   Striking the balance is critical.

This is Bruce Fryer...... Good Day!