Inbound Marketing: Understanding the Future

Seth Godin wrote an interesting post on lessons learned from not understanding the next big thing:

the rules of this new business didn't match the rules of my existing business.

The problem we have is not having the benefit of thinking about the future and  discussing it with people of a like mind.    Take the time.   

But remember, new opportunities means new rules.  In my case I figured out two major trends before they occurred:

• emergence of computer appliances
• cloud computing

And also figured out the general shape of the new rules.  But timing is always an issue.   And that's the difficult part.  So you need to have a couple of different plans depending upon how quickly the market accepts the new change.

I've had years of training figuring out the new rules.  I read science fiction (not fantasy) in which a new fact is introduced and a new society is developed.  Want a little practice.  Try watching this.