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Product Strategy

Presentations: 3 points 8 minutes

I'm working with a company that has no Power Point presentations.   Nowhere.   But they get a lot done. 


Because they only focus on 3 things at a time.  And everyone can talk about those three points.  Let's face it, it's difficult to recall much of anything from a complicated presentation.   But trying to say what you're trying to get across in 3 points and 8 minutes is hard.


If it was easy I wouldn't be writing this post.   So here's how to go about doing this.   Think about your audience, who they are, why they are listening to you in the first place.  Then think about these people and what you want them to remember 1 week and 1 month from now.  Those are your three points.

Next figure out how to get those points to stick in 8 minutes.   My favorite technique is to tell stories.  People tend to recall stories better than facts.    I forget people's name, but I always remember their stories.

So turn off the phones, kill the email, and think about those three points.  You'll have much more effective presentations and people will remember what you said.


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