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07 August 2008


Mary Schmidt

I had to almost literally sit on my hands to not write a post about this - since I'd already posted on mutiple occasions about Senator McCain's marketing missteps.

But, really, c'mon. So, I don't already love the guy and now you're going to motivate me by things like spending a day on the bus with him?

You really can't fake sincerity. And, that's why so many traditional marketers (including in politics) are getting it so very wrong.

And, when all is said and done, such shenanigans deeply sadden me. I thought at one time that McCain had - dare I say it? - class.

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