We talk about inbound marketing, outbound marketing, relationship marketing, blogging, twitter, and the list goes on and on. But many of us have very limited time and resources. So where to we put our efforts?
A good approach is to figure out where your customers hang out and group. And make sure you have a presence there either electronically or physically. If you start mapping this out, you will start to see patterns and concentrations in these patterns. So you will get more leverage in your marketing by being involved in these "nexus". But beware, these patterns flow.
I happen to live in a physical nexus. It's a little town in a small county in Utah (less than 30,000 people). However it's a world wide destination for outdoor activities. So not only do I constantly run into interesting visitors, a lot of people have vacation homes / condos here from all over the world.
I had a discussion about this at lunch yesterday with some locals and people from California. And we got to talking about emerging economies. You see everyone chases after the known areas, be it Silicon Valley, New York, Atlanta, Chicago. But the entry barriers are very high. However if you can spot an emerging area, the barriers are much lower and you can get so much more done. Let's face it, we would all like to buy a house in an "up and coming" neighborhood just before it's discovered.
And that is a great way to leverage your marketing. And for those of you wondering what is the next up and coming economy? It's New Mexico.