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10 July 2008


Mary Schmidt

I was going through a similar scenario the other day - an ad agency had recommended the company build a series of pages to get people "engaged" - about 4 pages they had to go through,reading and filling out calculators before they got to the real call to action.

People don't want to be "engaged" - they want to find information quickly - and calculators are great - but they should be RIGHT there available on the first page and ready to go.

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