This is not a PC post, but it just irks me how in sales and customer service how poorly women are treated. Like the time my daughter wanted to show me a new car she had researched. She asked all the questions and the sales jerks only talked to me. Needless to say they lost the sale.
Read the Soccer Mom Myth.
I also despise demographics. Let's say 80% of your demographic has a certain behavior. That means 20% does not. And, here's the most important point, no demographic applies to a single individual. And we work with individuals don't we?
Today's quiz. We have a 79 single woman living in a trailer in the South West. She makes her buying decisions based on:
1) newspaper ads
2) direct mail campaigns
3) WOM through the Internet
If you said 3 you were correct. So think very hard next time you make an assumption and listen to and get to know each individual.