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21 March 2008


Lonny Paul

While CompUSA doesn't have the Apple products anymore, 11 stores have already re-opened... and I like the new website...


That's good to hear! I always went to CompUSA, mainly because they had technical support people at the store so I could ask good questions. They weren't real good at merchandising but I didn't care.

Mary Schmidt

Here's another "staging tip" for any kind of store. Don't let your employees pick the music that comes BOOMING over the loudspeakers. If you must have music, it should be background...and keyed to your target customer. I've left stores - even when I wanted to buy something - because the music was so overwhelming.

(Oh, and don't put those damned flickering fluorescent lights in the dressing rooms. We all look like dumpy zombies...)

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