Many people talk about good web design, but being a visual guy, I like to see examples. Take Splunk for instance. They just get it right. Let's look above the fold. First off, they tell you what they do: IT Search for management. Sounds pretty basic, but so many times it's hard to figure that out. Next they tell you why you should care and finally real world examples.
All this is just a few seconds.
Again, above the fold, you can get it if you want it. Right now. And if you have a question, there is someone to answer it.
Now below the fold is their blog with lots of entries. And pictures of real people. This is a great technique to constantly refresh your web page. And the search engines love it. And finally at the very bottom is the complete site. Because they don't want to waste your time.
And to make it sound like people, not a stiff company, they have their byline at the top: All batbelts, no tights.
Does your website accomplish all this on the home page? It should.