I am not a political pundit, nor am I sharing my political views. That being said, watching the road to the White House from a marketing standpoint is quite interesting. Historically nominating a candidate has been a push process. Sound bites are packaged, the political elite are drawn in, and big donors are pitched and sold for their money.
This election we're seeing the long tail effect. Forget polling, as in business, how is the fund raising coming? And what we're seeing is regular folks participating in the process in $25 increments.
I placed pollsters and their polls in the same category as focus groups. People act differently than what they tell you. So here's my idea for campaign finance reform. Give every registered voter 2 - $5 dollar: one for the primaries, and one for the election. They get to spend their token on the candidate of their choice. Then provide unemployment insurance for the pollsters.