Quick, which country has the most English speaking population?
It's India, followed by China.
Too often we forget that our marketing conversations occur in many different languages. Maybe we cannot speak the native language but at least we should be listening. It's not that hard. My favorite tool is Babel Fish from AltaVista. For instance Doc points out an editorial about his book in Germany.
My German is very bad. But by running the URL through Babel Fish, I can read it.
Are you an international listener?