Douglas Adams said:
So much for my planning. But even as there is a lot of whooshing going on, I always make people a priority over things. So when Amazon Web Services gave an invite to an event, I go. Because I enjoy working with these people. I'm also carving out time for one of my favorite analyst groups tomorrow.
But what about those deadlines? Well, I call it my "sleep optional" days.
Sometimes we forget that marketing is about conversations. And if you're always "producing" something, you're not listening are you?