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14 July 2007


Mary Schmidt

And, truth be told, they still don't really care about you - even if you're the 800 lb. gorilla. They only care because they don't want you to roll over in your sleep and kill 'em.

When was the last time you heard anyone raving about their IBM PC? Their relationship with Microsoft? I'm sure there are many people who love doing business with both - but they love doing business with the people in the company ("Joe always takes care of me" "Susan really groks that code!") - not the gorilla.

And, then there are all the local offices of the Big Clueless Companies. The young salesman, Scott at Verizon, your local Comcast office, and so on. Local touch is always a deal maker (and breaker) regardless of your market share.

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