Sorry to be the one to tell you. Unless you've got 60% market share, they really don't care. What they do care about, is them. So whenever you engage with the marketplace, make sure it's about them. Their hopes, their aspirations, their problems.
And if you don't believe me, think back to the last time you were at a social gathering. Did you ever run into a Penelope ? Did you run away? Will your customers?