A good friend of mine asked me this question the other day. Some of my marketing team is in New Mexico. Some is outside of Chicago. Some of my operations team is in Arizona, Colorado and Florida (and out of these 10 people, I've only worked with 1 before).
There are two reasons for such a geographically diverse team. The main one forces me outside of my comfort zone and into the area of our market. You see, our company is focused on the SMB marketplace which defies easy demographics. But we did discover one truism: Our SMB market thinks locally and requires a local touch. And by having this spread out team it forces me to think about the local differences every day.
The second reason is these people are craftsmen (and women, to be PC) in their own right. If I insisted everyone reported to the same office, well, group think would set in. I get much more bang for the buck this way.
So today's question: Do you internally look and act like your market? Or are you comfortably settled into a your own walls be it in Silicon Valley, or Boston or New York or Chicago or Phoenix or _________?