Every company has a DNA which guides how they behave. Some people in a company when trying to change direction think that by installing processes they can force their companies into a new direction. It just doesn't work that way. 
If you're an ugly dog, no amount of grooming will change that.
So what to do? Well, you have two choices: 1) you can embrace the current DNA and try to make good use of it in new applications, or (2 do a little gene splicing. Cut out the bad DNA and attempt to put in some good DNA. Not so easy doing the second but doable.
The proper use of process is to codify the existing DNA of the company. Make easier to be and do what you are already. But thinking that overlaying different processes over old DNA will change something is self delusional. Which is why I like our company. The best way to describe our DNA is "Where the rubber meets the sky". And that's why I smile when I go to work every day.
Or, you could just put the dog to sleep...But seriously, folks, yes, you can talk all you want to about integrity, honor, etc. etc. but its what you actually do every day, both internally and with customers.
And, I've found the more signs that are hanging around the offices about "our values" - the less the company actually has 'em - unless you call "rape and pillage" values.
Posted by: Mary Schmidt | 22 May 2007 at 08:26 AM