WOM Part II

I received a comment on one of my earlier posts from Todd.  Todd's also involved in word of mouth.   I read his paper which was quite interesting.  This popped out for me:
As marketers, our role is to create opportunities for participation.

Now I would sign up for Todd's definition of WOM.   

(you folks doing web design, drop Todd a note, he could use a cleaner layout for his good ideas)