This startup company reminds me a lot of hiking the mountain to find good powder. About half way up, you think you cannot go any farther. Then you see a ridge with no tracks. So up you go. (it also helps when you're with a 25 year old who is trotting)
We went live with our website this week. It took a lot of work to make it simple and readable. Next up is a talk with the analysts. The real key to our business is not our kick butt technology, but rather our business model. We're focusing on a group of IT business's who only do well when their customers have no problems (as opposed to break - fix). Think of the Maytag repairman. So our business model only works when our customers do well (who in turn do well by their customers).
The problem is presenting this coherently to the analysts. I really like Kathy's Loveocracy. That's what we do, but with one more layer. Problem is, if I threw a slide like that into my presentation (which I would normally do), I'm afraid my co-founders would............ So now I'm coming up with a "business correct" slide, that's professional. Polished. Boring.
Or maybe, I can be edgy and still draw inside the lines.