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21 January 2007


Mary Schmidt

As a fellow advocate of wallowing, I'd add:

After reviewing all the data and forming your opinion, remember, You. Could. Be. Wrong. That's why you should always keep - um - wallowing. A business plan, marketing strategy or (great) product is never really done.

Mary Schmidt

P.S. Some of those consultant and expert studies and reports are written by your competitors. Naming no names, but when I worked in Corporate America, a major big-name consultancy took the company profile (including how we stacked up next to the competition) that I wrote and published it without changing a word. (Do I need to mention that we spent a ton of money with them each year?) So, a soupcon (or a couple of gallons) of skepticism about those reports and experts is a good addition to any wallow pit.

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