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Margaret Mead and Marketing

When I was at college I had the great honor to attend a private reception for Margaret Mead.  In fact I got to spend some one on one time with her.  Mead   As she had great insight into human society, she said many notable things outside of  "A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has."

Since marketing is all about communicating with people, maybe listening to an anthropologist is not such a crazy idea.  So here goes:

If one cannot state a matter clearly enough so that even an intelligent twelve-year-old can understand it, one should remain within the cloistered walls of the university and laboratory until one gets a better grasp of one's subject matter.

What people say, what people do, and what they say they do are entirely different things.

Even though the ship may go down, the journey goes on.

You just have to learn not to care about the dust mites under the beds.

Always remember that you are absolutely unique. Just like everyone else.

Let's kill those email newsletters

I'm interested in many companies and what they are doing.  But after spam, those newsletters are just cluttering up my email box.   Most of the time I read the first three words, and delete.   

But I'm afraid of missing something.  But with RSS and some nice online services like bloglines,  I can track everyone in one place.  Anything new happens, I get it.  But only when I want to.Rss_2

So rather than complain about people's slow to move to RSS, we're designing our new company's technical bulletins, whitepapers, case studies and those cool marketing announcements on RSS feeds.    And of course blogs.