Punk Rock & Marketing

I've always thought it important to stay focused.  Clear and consistent in early stage companies is critical.  People have to know who you are, what you do, and feel your sincerity. 

Got sent a link to this great article "The Punk Rock Brand".  Iggy Pop's music for a cruise line ad campaign?  How punk rock is that?

But what they say is so, so true:

Target early adopters.
Support your fans.
Never sell out or it's over.
Don't be a poser.
It's ok to be controversial.

Be the revolution.

'nuff said.

Comments

[Gary Bourgeault (bizofshowbiz.com)]

All the thoughts are right on! I like the one especially that mentions targeting early adopters. They will always be your core fans, whatever it is that is being offered.

They have the most potential to send your message on a viral journey.