A problem we all seem to have in market research is seeing great ideas of what is possible and who might be interested in it. Then off we go to deliver a product, and......... THUD!
I had this brought to home in a big way earlier this year. Seven years ago I wrote about doing file I/O over the Internet to a consumer site. This was the next big thing. Since it could be done, I figured it would be done. As you know, we are all still waiting for Google to release GDrive.
So the lesson here is twofold. First, figure out what other factors need to be in place for this to work. In this case, crtical mass of broadband was years off. Secondly make sure people really need it. Print up a fake product slick and see if you can get a P.O. If not, why not? Is it a matter of timing, partnerships, or just a dumb idea?