Never piss off a journalist

After all, they're just trying to do their jobs.   But who is a journalist?   In today's upside down world there is a simple answer.  Everyone is.   

Marketing is a conversation and everyone is listening and everyone is talking or writing about it.   It is imperative that you treat everyone as if they are going to write about you on the front page of [insert favorite media here].   

Comments

[Mary Schmidt]

Yes, indeedy. And also be careful of your dinner table conversation. "Gee, you mean just because I'm chairman of the Fed, they're - like - going to print what I say???"