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03 May 2006


Tom Asacker

Hmmm . . . I guess I'm not sure exactly what you're taking exception to? I stand by my "good enough" rant, and it appears that others agree (this from Wednesday's Marketwatch):

"To attract a loyal consumer following, U.S. retailers must dare to be ... average? That prescription, along with the fact that shoppers prefer well-marked prices to low prices, and will select "good enough" merchandise over the "very best," stands out among the findings of a new study by AlixPartners."

Bruce Fryer

Hi Tom,

It's a context thing. I'm talking high-tech and you're talking retail.

Hope that helps.


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