Tomorrow is going to be a fun day. The University of Utah's graduate "Launchpad" program has invited me to review their projects portfolio in a formal board presentation. I'm usually on the other side of the table, so this will be interesting.
What I'm most keen about these presentation is the focus on either hammers or nails. Many times we get so caught up into a technology, we forget to check if a) anyone wants to buy it and b) how we're going to sell the product to them. The old saying comes into play "If all you have is a hammer, the whole world looks like a nail". Maybe a hammer is the solution, but only if they can prove that there are a lot of nails out there.
Sounds simple, but often overlooked. And don't base everything on IDC numbers. Or tell me 100 people said they would buy it. Show me the purchase orders which are representative of the market. Then I know there really are nails out there.