Many people like to think of inbound vs. outbound marketing. Initially I've only thought as marketing as a full duplex event. But in many larger organizations, different marketing people have different responsibilities. For instance trade events. The problem with these organizations is many times the lines of communications are thin between the different parts of marketing. Which is pretty ironic when you think about it.
Years ago I played in a bell choir. The way it works is each choir member is assigned two to four bells to play. But in order to produce a musical number which sounds great, everyone listens to each other and adjusts their playing together. So it is with great marketing groups. Each group listens to each other and works together. Both on the inbound and outbound marketing. The results are far superior to those who work independently in their silos of marketing responsibility. And that depends in large part upon the skills and culture of the conductor.
Are you a good conductor or player?