« Handles and Suitcases | Main | Transparency »

29 January 2006


Mary Schmidt

It continues to confound (confuse?) me why marketers "don't get" the confusion problem. In addition to events (and sponsorships) that don't make sense, all sizes and types of businesses change marketing messages, logos, product titles, etc. etc. on the fly - without considering how it'll create confusion in the marketplace - which can often lead to damaged customer loyalty and lost sales. (one simple example: I quit buying Prescriptives make-up because they kept changing colors and discontinuing products. "Hey, what happened to my color of lipstick?")

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)