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29 January 2006


Mary Schmidt

It continues to confound (confuse?) me why marketers "don't get" the confusion problem. In addition to events (and sponsorships) that don't make sense, all sizes and types of businesses change marketing messages, logos, product titles, etc. etc. on the fly - without considering how it'll create confusion in the marketplace - which can often lead to damaged customer loyalty and lost sales. (one simple example: I quit buying Prescriptives make-up because they kept changing colors and discontinuing products. "Hey, what happened to my color of lipstick?")

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