If you know anything about Linux or open source in general, this should be no surprise. It's Doc.
" This recipient is the most natural choice for this award. He defined the Cluetrain and hasn't gotten off since."
Here's what Doc knows:
engaging dialog = conversations = marketing
If you want to be in marketing, you need to live that.
And a word for Doc about his cars. 
Get a WRX wagon. You can afford one now.
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