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04 August 2005


Mary Schmidt

Absolutely! All too often people think they're "branded" because they have a spiffy logo (for which they paid an obscene amount of money)...and neglect "little things" like returning phone calls, answering emails...and offering a smile to their customers when they walk in the door. As I note to clients, a brand is everything you do - and it will vary depending on the customer.

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