It's time to journey east again. Many of the people in your market still read. And they read the monthly journals. Things have moved forward a lot. Used to be all about speeds and feeds for new products. Not so interesting if you're running a company. Now it's all about what works. So you see a lot of journalism about case studies.
Most companies start preparing their budgets in October and November. Which means they are looking for new solutions starting now through then. But to get into the monthly magazines, they are doing their research for their fall articles right now. And will be pretty much done by July.
So hop to it. Go visit your favorite analysts and talk to the magazines. But don't spend a lot of time talking about your company and your product. Instead listen to what they have to say and enter into the conversation about the market in general. Once they understand you are knowledgeable about their field of interest, they may, just may listen to what you have to say. And with any luck, you will be on their radar screen. The worst thing that can happen is you become smarter about your market. And that's never a bad thing.