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24 May 2005

Comments

Richard Villasana

I understand outbound marketing. I must have been outside when they talked about inbound marketing so I would appreciate if someone can offer some insights or further clarification on inbound marketing. As for listening to customers, I ask lots of questions which is hard because there's always the urge to tell the story rather than shut up and listen.

Mike Volpe

I'm a big believer that outbound marketing is going away and inbound marketing really is a new trend and the future of marketing best practices.

Here is an article comparing Inbound Marketing to Outbound Marketing. http://blog.hubspot.com/blog/tabid/6307/bid/2989/Outbound-vs-Inbound-Marketing.aspx

Chuckle Head

Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.The key direction is customer segments .

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