We're gearing up for a couple of shows later this year. So I asked one of my people to make up a list of clinics who might be interested in what we do. After reviewing the list, I asked about how many clinics they have. He thought we could look it up on Hoovers. I suggested calling them. "Just ask".
He did and during the discussion got connected to an EVP who is interested in what we do.
I'm sorry but all business is personal. So pick up that phone and get personal. I'll talk to anyone. If I'm not interested, I'll let you know right away so we don't waste time. And I'm not the only out there that answers their phone.