Johnson & Johnson Motrin Opportunity
Inbound Marketing: Understanding the Future

Be Noticed

This morning I talked to two people I know at two different companies.   Both deal with technical customers, one in computers, the other in manufacturing.   And they both have different approaches to reach their customers.

The software company has been very effective in intention marketing.   Their website and message is quite clear "This is what we do".   So when a potential customer says "I need this, now", bam, they come up on the first search page.   Focused, no b.s. and a very high conversion rate.

The manufacturing research company is very effective in relationship marketing.   Periodically, they carefully go through the list of people they have worked with and know, and just call to touch base.  That's it.   And they have been doing well.

So between now and the end of the year:
1) Make sure you can be found
2) Reach out and call

It's just that simple. 

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)