Virtual Tools for Temporary Teams
Political Blog Spam

Friends don't let CEOs blog

Ragan.com posted "Why your CEO’s blog is fading into oblivion".   They talk about a a Forrester Research project "How To Derive Value From B2B Blogging" which said:Aa

Blogs read like tired, warmed-over press releases

Go read it.  But here's the part that had me in stitches.  One of the experts quoted by Ragan was John Dragoon, chief marketing officer at Novell.   They had a link to his official company blog where the last post was May 21st.   Ummmm, maybe he needs to read the Forrester report or give the author Laura Ramos a call.

Comments

The comments to this entry are closed.