Entrepreneurs in Resident (EIR) are popular with many Venture Capital firms. These people have run companies before and they provide support for the VC's portfolio start up companies. Lately I've been working with many seed stage startup companies and they all sorely lack good marketing talent. Usually you get a brilliant engineer and someone who can sell and / or raise money. Marketing is on the road map for later.
So what happens to these new startups? They spend about $1M going to market, find out they didn't quite get it right, and then spend another $1M getting it right.
Wouldn't it be more prudent to get it right the first time? And that requires marketing. Experienced marketing. So I'm proposing every VC should have an MIR. The result? Less investment, more success. Faster time to market.