While I'm enticed by pretty shiny gadgets, I like to think about the life of the product. I tend to buy mechanical things from Sears. Why? Because they fix whatever they sell and they have parts. So when the auger on the old snowblower went out, I stopped by the repair depot and they had the parts for it right there. Try that at Home Depot. And by just looking at the model number they immediately pulled up a exploded view of all the parts, clicked on the part and got the price and warehouse location. Technology gone good.
I also buy all my desktops from HP. And I get the HP: Compaq business line. 
Not only are they better built than the Best Buy variety, they all come with a 3 year on-site warranty. That's right, someone comes to you and fixes it right on the spot. And even after 5 years you can still get any part you need.
That's long term customer service. Can your customers say the same thing about you?
Customer service is a major piece of a company. You could have the greatest product or service; But if something goes wrong or a customer needs clarification or support and your customer service is not helpful, how much do you think you will sell? Slim to none. Without customer service you might as well put down the gloves and close the doors.
Posted by: Jess | 16 January 2008 at 07:19 PM