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29 April 2007

If your idea of Marketing Materials is Word and Kinkos.........

You can do better.  First off, you need better software.   Adobe Pagemaker is now InDesign.  There is a bit of a learning curve, but I've found the help system works quite well.   Word reminds me of the smart kid in class when you're doing a school project together.   "Here, give it to me", and they do something mysterious and give you back the results.   But its never what you really wanted.  InDesign gives you 100% control of exactly how your finished document will look.   And after it's printed, the difference is night and day. 

The next thing you need is Acrobat Professional.    Not the wanna be .pdf maker free software.  Why?  There is an option to create a .pdf with press quality output.   Which is a requirement for offset digital printing.Press

Did you know you can get 4 color off-set printing on 100# paper for the same cost or less than color copy machine printing on 24# paper at the corner store?   I've used two outfits with great success.  They are Imagers in Atlanta and Rastar in Salt Lake City.  You can email them what you want printed, they'll send back proofs and then send you the final prints. 

And that is the way to do it.

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