Good Enough, Bloating and Semantics
Transparency and Gas Prices

Customer Triage

Interesting post on "Marketers Out of Touch With Customers", "Over one third don't have a model of their "best" customer or opportunity".  Wow!   With all the good analytics out there, there just is no excuse for this.

I like to break down customers into three groups -
1) Best Customers - Why are they happy?  Keep them happy!  Give them more.
2) O.K. Customers - Why aren't they best customers?  Change yourself.  Give them more.
3) Bad Customers - Help them find your best competitor.


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