About Me

"If it hasn't been done, then it's worth doing." Bruce Fryer

Life in high tech really started back in 1983 when I installed my first LAN at Baxter. It was then I realized engineers were developing products which they thought were cool, but not very relevant to the actual customers. So I spent 8 years working with companies like Compaq, Microsoft, cc:Mail and Lotus to make sure they built products for our use at Baxter.

Next I did some freelancing for PC Week writing articles and analysis on the emerging technologies and trends in the marketplace. This lead to product strategy and management at Zenith. Here we conceived and delivered the first network appliance which won product of the year in five countries.

Novell then asked me to move to Utah, learn to ski and help them with their high level product strategies. Did over $110M in deals over a few years, starting BEA Systems, and interesting technology deals with Intel and others.

The next logical steps were startups, so the last 9 years have done 4 startup companies ranging from secure Java based email products to visioning software for automotive robots.

During this period I've been in publications such as Time, Forbes, Business Week, ZDNet, Linux Journal and Managing Automation. Also authored a book on email and co-authored a networking book back in the day.

Bare metal startups require attention to execution detail along with heavy vision. Bi-polar management. My last company took advantage of all the cool open source projects and Amazon Web Services. Got product, customers, some big deals and met and developed great relationships with people in the industry. Digisense was a subscription data service focused on SMB (well, more S) delivered through Managed Services Providers. And I had Sales, Business Development, Marketing, Operations, Production, Finance and HR. Pays to be organized.

Doing consulting projects now focused in health care from nuclear medicine to Health IT , always thinking of the next great company opportunity out there.